Growth / Campaigns

From available inventory to a campaign you approve.

Prepare the offer, creative and booking destination together. Set the budget and review what will happen before anything is submitted.

Coral Drive Rentals
Example data

Campaign proposal

SenderCoral Drive Rentals
Rental datesOct 18–22
Inventory3 compact vehicles
Rate changeNone
$60Maximum media spend
Oct 14–17 · not a daily allowance
Example state: draft

Promote the inventory you can deliver.

Start from selected dates and a real category. Check price, availability, extras and handover conditions. Use your own verified images and terms to prepare a small number of relevant creative variants.

Choose your route to the customer.

Under your own brand, the business is the sender and the campaign leads to its configured booking experience. Through Kayaroam, Kayaroam is the sender and an admitted supplier fulfills the rental. Account setup and commercial terms differ by route.

Under your own brand

Your business is the sender. Your branded booking site and your own ad accounts keep your name in front.

SenderYour business
BudgetYour explicit approval

Through Kayaroam

Kayaroam promotes admitted supplier inventory under a separate marketplace agreement.

SenderKayaroam
AgreementMarketplace terms

Make permission specific.

Review the period, maximum media spend, sender, offer version and destination. A spending ceiling is not an instruction to use the whole budget. Any increase outside the agreed limit requires new permission.

Coral Drive Rentals
Example data

Approval scope

SenderCoral Drive Rentals
Rental periodOct 18–22
Campaign windowOct 14–17
Total media ceiling$60
Price changesNot permitted
Amounts illustrate an advertising proposal, not a Rentiara subscription price. No money is spent here.

Follow the real campaign state.

Prepared, approved, submitted, under review, live, pause requested and paused are different states. A booking or maintenance change triggers a capacity check. A requested platform action is verified before it is described as complete.

Coral Drive Rentals
Example data

Submission is not delivery

1
DraftReview the offer, assets and budget.
2
SubmittedSent for processing in the example.
3
In reviewWaiting for platform review.
4
LiveOnly after confirmed delivery status.
5
Pause requestedNot yet a confirmed pause.
6
PausedPlatform confirmation received.

Measure beyond the click.

Review ad spend, attributed bookings, completed rentals and the included costs. Keep refunds and cancellations visible. Incremental effect needs testing; it is not the same as every booking that happened after a click.

Coral Drive Rentals
Example data

Campaign outcome example

October 12 · completed example, not live results
Attributed and completed rentals2
Completed rental days8
Rental revenue, before example tax$440
Included direct costs$210
Media spend$45
Illustrative contribution$185
Before fixed overhead and other excluded costs. Attribution is not proof that the bookings were incremental. Deposits are not revenue.

Questions

What if my business has no social accounts?

The Kayaroam route can market admitted supplier inventory under Kayaroam’s identity. Own-brand campaigns require the appropriate business account setup and authorization.

Can a campaign spend without my approval?

No. You approve the period, maximum spend, sender and offer, and a campaign never goes beyond that limit.